How Can a Business Use Video Content?
If you have a business chances are you created a website with the goal of finding more clients who are looking for the service that you provide. So what would be the role of video in your business?
According to a study by HubSpot, 72% of consumers prefer to watch a video to learn about a product or service rather than reading text.
Displaying professional videos of you and your team on your website —A Brand Story Video, for example —will help you create an immediate rapport with potential clients. This increases their trust in you and the chances that they take action to buy your product or services as opposed to your competitor’s.
You can have video working for you in different ways and in various stages of marketing:
It can help you look for new prospects through paid ads on social media by targeting people who have interests similar to the service that you provide and who are located in areas where you would like to do business.
It can help you grow and nurture your audience on social media through short-form video content which in the long term will increase the chances that they convert into actual clients when you show them your products or services.
Using video testimonials of past clients can help you close a sale by showing potential new clients how other people have benefitted from working with you. Testimonials of your employees can also help you with recruiting!
Video can be used in a multitude of ways, but in order for it to achieve the results you want you first need to clearly establish what your goals for your project are with the production team you are working with.
Videos are shared on social media 1200% more than images and text combined (Social Media Today, 2019). A brand cannot generate sales if it is not known, and video is the most engaging way to get to know something new. There is no doubt that video is one of the best mediums for marketing today.
If you’re interested in getting a video produced for your business in the Montreal area and surroundings, but aren’t quite sure where to start or what you need, consider booking a free 30 minute consultation with us today! Click on the button below to contact New Media Productions and we’ll get back to you as soon as possible.
