How Can Video Production Help Businesses Save Time and Money?
In today's fast-paced business landscape, time and money are precious resources that can make or break an organization's success. 91% of businesses use video as a marketing tool in 2023 (Wyzowl, 2023). Embracing video technology can be a game-changer for businesses seeking to streamline operations and maximize efficiency. Here are 3 areas in which using video can help businesses save time and money:
1. Training and Onboarding
Traditional onboarding and training processes often involve extensive resources, including hiring trainers, coordinating schedules, and conducting in-person sessions. However, video can transform this process entirely, benefiting both new employees and the organization as a whole.
Here’s why video-based training is simply superior:
Self-Paced Learning: Video allows new hires to learn at their own pace, reducing the need for live trainers and in-person sessions. Employees can revisit video content as needed, resulting in better comprehension and quicker onboarding.
Consistency: Pre-recorded training videos ensure a standardized onboarding process, leaving no room for variations or discrepancies that may occur with different trainers. This leads to increased efficiency and a more cohesive workforce.
Scalability: As businesses grow, the demand for training and onboarding increases. Video training can be easily scaled to accommodate a larger workforce without the need for additional resources or trainers. This scalability saves both time and money as the organization expands.
2. Customer Support and FAQS:
Providing exceptional customer support is vital for any business. Video can play a crucial role in enhancing the customer support experience and reducing support-related costs.
Here’s how video supports customer support:
Visual Demonstrations: Video tutorials can offer step-by-step visual demonstrations, making it easier for customers to resolve issues on their own. This minimizes the need for lengthy phone calls or back-and-forth email exchanges, freeing up support agents' time.
Multilingual Support: By providing video tutorials with subtitles or voiceovers in different languages, businesses can serve a diverse customer base without hiring multilingual support agents. This saves time and money on language-specific training and support resources.
Knowledge Base Improvement: Video tutorials can be added to the company's knowledge base, creating a comprehensive self-help resource for customers. With easy access to video content, customers can find solutions to common queries quickly, reducing the volume of incoming support requests.
3. Internal Communications:
In today's dispersed work environments, effective internal communication is crucial for team collaboration and cohesion. Video offers an engaging and efficient method to keep employees informed and connected.
Here are some ways in which video can support internal communications:
Engaging Updates: Video messages from company leaders or project managers are more engaging and likely to be watched in their entirety. This leads to improved information retention and faster decision-making within teams.
Remote Work Adaptability: Video communication is particularly valuable in remote or hybrid work setups. It allows teams to collaborate seamlessly, reducing the need for physical meetings and increasing overall productivity.
Feedback and Recognition: Video can be used to deliver personalized feedback and recognition to employees. This boosts morale and fosters a positive work environment, ultimately leading to increased productivity and reduced turnover rates.
Embracing video technology can revolutionize various aspects of a business, leading to significant time and cost savings. Video is a powerful medium that can help your business run more efficiently, increase your revenue, and ultimately grow. As video evolves, businesses that leverage its power stand to gain a competitive edge and thrive in an increasingly digital world.
If you’re interested in getting a video produced for your business in the Montreal area and surroundings, but aren’t quite sure where to start or what you need, consider booking a free 30 minute consultation with us today! Click on the button below to contact New Media Productions and we’ll get back to you as soon as possible.
